Commercials Pay the Freight (4/26/07) - WDRB 41 Louisville News

Commercials Pay the Freight (4/26/07)

Fox 41's first-ever full HD telecast of Thunder Over Louisville was, by far, the largest and most complex project ever undertaken by a Louisville TV station. In fact, I'd guess it has rarely - if ever - been surpassed by any local station in the country.

I don't believe I exaggerate when I say this broadcast made Louisville television history, and I'm proud of all our employees who helped make it happen.

Of course, we heard some inevitable complaints.

Some concerned minor technical problems; others wanted to see more airplanes.

Both are understandable. We can easily fix those next time.

But the people who griped about us having "too many commercials" simply astounded me. And here's why:

If you knew the amount of money we spent to bring this show right into everyone's home, you'd be floored. Yet the whole thing was free to our viewers precisely because of the advertising revenue those commercials generated.

Commercials are the backbone of free television. They're the reason you can have the best seat in the house for events like the Super Bowl, the World Series, and, yes, Thunder Over Louisville.

So those who wish they'd all just go away should be careful what they wish for. Because without them, our entertainment choices would be a lot more limited and a lot more expensive.

I'm Bill Lamb, and that's my Point of View.

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