Local Louisville man behind major commercial music - WDRB 41 Louisville News

Local Louisville man behind major commercial music

-Wall Street started Friday by learning construction of new homes posted its biggest increase in more than two years in April.  But as in all things economic, good news sometimes spooks investors into selling.  The Dow is down 5.86 points to close at 12,986.  The Nasdaq also closed down 4.88 points at 2,528.

-General Electric admitted Friday the economic slowdown is prompting it to exit the business of making refrigerators, air conditioners and ovens.  Much of it manufactured in Louisville's Appliance Park.  Analysts say the move to sell appliance park or develop a joint venture is a recognition that nothing is untouchable at this point in the GE businesses, including GE's lighting business and even NBC Universal.  GE stockholders have seen share price drop 25 percent since last October. Friday GE is down about one percent to close in the $32 range.


-If you've watched television in the past thirty years you've heard the work of composer Phil Copeland.  Tucked away in a shady east end suburb of Louisville, Copeland Broadcast Music creates music for television news, documentaries, soap operas, and sports.

Meet Phil Copeland. He creates and produces music for television. His one man business can be traced back to the 1970s.  Copeland says, "I had been on the road playing rock and roll for almost ten years on three major labels, just couldn't get a hit, I thought, I don't wind up 50 years old playing clubs."

While engineering Ricky Skaggs last bluegrass album, Copeland began networking in the music and broadcast industry.  Copeland Broadcast Music began getting clients, local television news, network shows, even the Derby Museum music.  His resume includes an Emmy for his work on CBS's, The Guiding Light.

Phil says, "The Guiding Light was really alot of fun for five years, because you would send stuff up and it could be on the air in a couple of days. You had to watch the show though so you'd know what to write." 

Phil has composed more than 400 jingles for ESPN, but the trick is to make music, not jingles.  He says, "Try to have my jingles not sound like jingles, really want them to feel like a song. Because if you don't get the people in the first four or five seconds, it's over, they'll tune you out.  For ESPN especially and Guiding Light you write moods. Pensive, forceful, dramatic, they're really into orchestral stuff and they didn't really want you to go in with full orchestra every time so we did alot of stuff that's digitally enhanced."

And how his home based business has changed with the coming of the internet.  Phil says, "We're working for a place in Phoenix, and we're doing it over the internet, I do alot of recording for sessions in Nashville where I never leave here. I'm hooked up to the studio there so I hear it thru my studio monitors, I can talk to the singer, engineer, it's just like being there except I'm in a different room."

Phil also won two other Emmys for his work on ESPN and his credits include the music for a range of commercials from Nissan to IBM. All of it coming from his east end home based studio.

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