Local entrepreneur finds success at La Rosita Grill - WDRB 41 Louisville News

Local entrepreneur finds success at La Rosita Grill

-Investors started the week in a good mood after learning the Index of Leading Economic Indicators rose for the second straight month.  It's a sign the economy remains sluggish, but could avoid a dramatic downturn.

-A Louisville based restaurant is celebrating its 20th anniversary this week.  It was 1988 when Mark's Feed Store opened in the former Hancock's Feed Store in Middletown.  In the 20 years since, Mark's Feed Store has expanded to this location in Clarksville, plus two others in Louisville.  All this week all four locations will offer free birthday cake, giveaways and contests.'

-This is a story of an entrepreneur who found success. After a 30 year career in sales, Israel Landin followed his lifelong desire.  He opened La Rosita's Mexican Grill in New Albany.

Israel Landin, owner and chef of La Rosita Grill says, "We say in spanish, mi casa, zu casa, my house is your house you know." Welcome to Mexico, in New Albany.  Israel Landin followed his passion for cooking nearly three years ago by opening an authentic Mexican restaurant.

Landin says, "When I was five years old I started cooking so by seven I already made a dish, nobody could believe I make the dish and I was in the food industry for many years, I work for several companies.  I always wanted to open a restaurant but something to offer people the real deal.  They don't have to go all the way to Mexico to enjoy a nice dish with the flavors of Mexico."

Israel regularly travels to Mexico City where he buys the spices for his restaurant.  Landin says, "I go there like every four months three or four months to Mexico to bring some spices, we make our own sausage here so it calls for some spices in the sausage and I go to Mexico and bring those ones and I bring also mole' and all the little things we need for the restaurant."
Israel is constantly developing new dishes, and searching his native Mexico for ideas.

Landin says, "We just add a couple items into the menu, some casadia basically with black beans and plantain, and chicken and grilled onions so the flavor is very Caribbean you know.  I try to bring different dishes from different parts of Mexico not just from one place like Mexico

City we have things from all the way to the south Cancun, pork we have in the ground of course we don't cook it under ground here we cook it in the oven but we use same spices, banana leaves and all the stuff."

Business is good for La Rosita's, but part of Israel's pay is compliments from customers. Landin says, "People that tries the salsas say this reminds me of when I used to live in L.A.  I used to go my friends houses and their mom used to make the sauce so that brings memory into them you know. So we feel very proud you know I think we doing something right."

Israel is looking to expand La Rosita's by adding another restaurant in Clarksville this year.

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