Last week's news of more production cutbacks at Ford is certainly troubling, given the company's economic importance to this community.
But amazingly, this announcement came only days after the release of a new study by J.D. Power and Associates that found both Ford and General Motors "making great strides in quality, and outperforming many of the brands that are currently outselling them" in America.
So why are Ford's sales slumping so badly?
Put simply - outdated assumptions.
Yes, U.S. carmakers were caught sleeping back in the seventies as foreign manufacturers overtook them in quality and economy.
But since then, they've adjusted. And now, American-made autos compare as favorably with their foreign-made counterparts as they ever have. And that's where we come in.
I'm not saying we should all "Buy American," and anyone who doesn't is unpatriotic.
But our car-buying decisions should be based on current reality -- not stereotypes that are a generation old. The "quality gap" between American and foreign cars is largely a thing of the past. And I suspect our domestic brands would rebound if more of the car-buying public realized this.
I know about 9,000 of our neighbors who work at Ford who would sure appreciate it.
I'm Bill Lamb, and that's my...Point of View.