Nothing is more galling than an apology that isn't really an apology at all.

Like NBC's statement of alleged remorse after it opened Sunday night's Emmy telecast with a comedy skit involving an airline crash - only hours after 49 people died in a real crash in Lexington that morning.

Part of NBC's statement read: "The timing (of the filmed opening) was unfortunate, and we regret any unintentional pain it may have caused."

May have caused? There's no "may" about it. I'm sure it did cause quite a bit of pain among any of the victims' survivors who may have seen it.

Also -- how many times have you heard a celebrity "apologize" for some high profile faux pas by saying "I'm sorry if anyone was offended"?

What a crock.

If you need to issue a press release saying you're sorry for something you said or did, I think you know someone was offended. But wording it this way is really just a way of saying, "Hey, what's the big deal? I guess some people are so thin-skinned they're irritated by what I did. But they really should just lighten up."

Look -- if an apology is called for, then apologize. But don't couch it in terms that imply you're the real victim because some people are just too sensitive.

Because if that's the best you can do, it'd be better to just shut up.

I'm Bill Lamb, and that's my...Point of View.