Kentucky Attorney General Jack Conway said Friday that invoking the state's anti-gouging law now will help prevent predatory pricing.

Conway's spokeswoman Allison Martin said the Attorney General's office has received reports of gas rising to $4.20 in some locations and exceeding $4.50 others.

After Friday's annoucement of measures against gas gouging, Kentucky Governor Steve Beshear and Attorney General Jack Conway gave more details while speaking with reporters on U of L's Shelby Campus.

Friday's action comes after confirmed reports of gas costing $4.49 in Paducah, Owensboro, and in Simpson County close to the Tennessee border.   Prices in Louisville are generally $3.99 to $4.09 a gallon.

Conway says, "I have not seen anything here in Jefferson County so far that indicates price gouging.  But, given that Jefferson County is typically higher, and given we know what that price was, we're getting reports of $4.60 gasoline out in the state, they normally don't have it that high, we need to get to the bottom of it, we need to be certain that we don't have gouging taking place."

And Governor Beshear said, "This is what really has drawn this to our attention, is the overnight escalation, gross escalation of the price of gasoline.  In my mind, it's outrageous.  I mean, nobody should be trying to take advantage of the consumers of Kentucky, the citizens of Kentucky like this."

You can report gas gouging at this address: