Kentucky's only freestanding children's hospital wants to provide even better services for kids.  That has Kosair Children's Hospital reaching out to the community for help.

The hospital launched the "Just for Kids" campaign on Thursday.  It's a $208 million fundraising effort -- the first such campaign in the hospital's 116-year history.

The parent company of the hospital, Norton Healthcare, has already pledged $100 million.  And $57 million has been committed from other sources.  But now a broader effort is needed to reach the $208 million goal.

Russell Cox of Norton Healthcare says, "We're stepping forward to show the soul of this community about how you're going to help us provide for the children of our community.  Today, everyone's soul rises with this announcement."

The 263-bed hospital serves more than 100,000 children a year -- children such as Brooklyn Alexander, who underwent multiple surgeries for a heart defect.  His father Matt says, "The professionals at this hospital are the reason our daughter can stand here today as a beautiful and vibrant 8-year-old girl."

The money raised will go to recruit specialists, purchase state-of-the-art equipment, and expand pediatric research.

Hunt Rounsavall will head the campaign.  With him it's personal, since his 27-year-old daugher Christine, was successfully treated for cancer when she was an infant.

Plans include building an pediatric outpatient center across the street from the hospital on Chestnut Street and one adajacent to Norton's new hospital in the East End.

The fundraising effort will continue until 2010.