Mary Kay manages to thrive during tough economic times - WDRB 41 Louisville News

Mary Kay manages to thrive during tough economic times

The economic crisis has brought some of the world's biggest corporations to their knees and wiped others out entirely.  But one Dallas-based corporation is thriving, you might even say benefitting, from this bleak financial landscape.

Michelle Mikulas is a married mother of three, and a Mary Kay independent consultant.  Not long ago, she was one of millions of Americans to receive jolting news from their boss:  "She said I hate to tell you this, but we're going to have to let you go, we can't afford to keep you any more."

She was devastated at first: "Oh, I started crying, thinking, oh my gosh, I have no idea how I'm going to keep money coming in."

Michelle quickly decided to turn her part-time Mary Kay business into a full-time career.  That's something Mary Kay Sales Director and Consultant Holly Ennis did 14 years ago.  "When I first encountered with it 14 years ago, I did not know i would be able to triple my income."

Now Holly's driving a pink cadillac the company gives its best performers.  And she says Michelle's not alone.  "I'm also seeing people who unfortunately themselves or their husband lost a job."

Rhonda Shasteen, Mary Kay's Chief Marketing Officer, point out, "In fact, in August, just 45 days ago, we experienced a 44% increase in the number of new beauty consultants coming in compared to August a year ago....right now in China we're growing 75% in a year-to-year basis."

Mary Kay Ash, a widow and mother of three who used her life savings, $5000, to open a Dallas storefront in 1963, would be shocked.  Shasteen says, "I remember Mary Kay saying early on, she never thought we would get further than Waxahachie Texas."

Through the past 45 years, Mary Kay's seen a lot of economic ups and downs and survived them all while thriving and still inspiring legions of women to use the power of beauty to empower themselves.

As Michelle Mikulas puts it, "Oh, definitely, my goal is I'd love to be in a pink cadillac within the next year."

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