Fords gin pr photo

Fords Gin was created in 2013. (Obtained from www.fordsgin.com)

LOUISVILLE, Ky. (WDRB) -- Louisville-based Brown-Forman Corp. said Monday it will buy the maker of Fords Gin, a premium London dry gin created in 2013 to cater to bartenders and cocktail mixing.

Brown-Forman did not disclose a purchase price for The 86 Company.

Co-founded by Simon Ford, the company also launched vodka, tequila and rum brands in 2013 but has since decided to jettison those spirits to focus on gin.

The purchase comes less than a week after Brown-Forman CEO Lawson Whiting said the liquor giant -- known for brown spirits such as Jack Daniel's Tennessee whiskey; Woodford Reserve bourbon; and tequila and scotch brands -- needs to get off "the sidelines" in the growing gin market.

“Fords Gin is a unique brand with terrific momentum in one of the fastest growing categories in spirits,” Whiting said in a press release Monday. “We look forward to building Fords Gin into another iconic brand in our portfolio.”

Reach reporter Chris Otts at 502-585-0822, cotts@wdrb.com, on Twitter or on Facebook. Copyright 2019 WDRB News. All rights reserved.

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Chris Otts reports for WDRB.com about business and economic topics, higher education and local / state government. He joined WDRB News in 2013 after seven years with The Courier-Journal. Got a tip? Chris is at 502-585-0822 and cotts@wdrb.com.