LOUISVILLE, Ky. (WDRB) -- Louisville-based Brown-Forman Corp. said Monday it will buy the maker of Fords Gin, a premium London dry gin created in 2013 to cater to bartenders and cocktail mixing.
Brown-Forman did not disclose a purchase price for The 86 Company.
Co-founded by Simon Ford, the company also launched vodka, tequila and rum brands in 2013 but has since decided to jettison those spirits to focus on gin.
The purchase comes less than a week after Brown-Forman CEO Lawson Whiting said the liquor giant -- known for brown spirits such as Jack Daniel's Tennessee whiskey; Woodford Reserve bourbon; and tequila and scotch brands -- needs to get off "the sidelines" in the growing gin market.
“Fords Gin is a unique brand with terrific momentum in one of the fastest growing categories in spirits,” Whiting said in a press release Monday. “We look forward to building Fords Gin into another iconic brand in our portfolio.”
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2/12 • The holidays are here and together with @drinkupldn we are celebrating 12 days of seasonal cocktails from our Fords Gin Festive Cocktail Challenge. Over 50 bars in the UK submit entries to earn the prize of best holiday cocktail; we are excited to reveal the best dozen of the bunch over the coming days. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ For Day Two we give you THE TRIMMINGS — a distinctly different martini from @fitzsbar featuring Fords Gin, ‘roasted veg’ vermouth, and asparagus eau-de-vie. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #GINgleAllTheWay #FordsGin #TheCocktailGin #DrinkUpLDN