(FOX NEWS) -- Dairy Queen is once again rewarding loyal subjects with free ice cream.

On Wednesday, March 20, 2019, participating locations within her majesty's queendom will be handing out free small vanilla soft-serve cones as part of Dairy Queen's annual "Free Cone Day" promotion, according to Fox News. 

"We love that our tradition of Free Cone Day has become synonymous with [the] return of warmer weather and bringing people together," said Maria Hokanson, the executive vice president of marketing at the American Dairy Queen Corporation, according to an official decree (press release).

"We know the start of soft-serve season brings joy to our fans, and we can't wait to help spread smiles," she added.

It should be noted, however, that not all locations will be participating in Wednesday's free-cone festivities, specifically those situated within shopping malls.

Furthermore, anyone who misses out on Wednesday's promotion can still take advantage of the Dairy Queen's generous 50-cent dipped soft-serve cones between March 21st and 31st, redeemable through the DQ mobile app at participating locations under her domain (within the U.S.).

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