"Dixie Die-way" is a common local nickname for Dixie Highway.
"They have stereotypical ideas of what Dixie Highway is: It's just car lots and it's an unsafe corridor and no one out here has money,” said Vince Jarboe, president of the Southwest Louisville Dream Team. "But that's just untrue."
Southwest Louisville officials say the stereotype often keeps many independently owned businesses away, but not Chuck Hall.
"Everybody says 'why?' and I say 'why not?'" Hall said.
For the last two years, Hall has been building Louisville's largest trampoline park.
Officials say Altitude Trampoline is exactly what this corridor needs; a fresh, new, independently-owned, family- friendly destination.
"It's full of trampolines, basketball courts, a 3-D foam pit, dodge ball, open jump and gymnastic tracks," Hall said.
It will be double the size of anything like it in the area and it's scheduled to open on Jan. 12.
"It's just going to be the kid's ultimate fun place," Hall said.
Because it's for kids, Hall wants families to be safe as the come and go. He says the New Dixie Highway project will help with just that and encourage other businesses like his to move in.
The portion of Dixie Highway around the Watterson Expressway is considered the most dangerous, according to four years of state crash data. That's because drivers tend to speed as they exit the expressway. As part of the $50 million New Dixie Highway project, a non-profit called the Southwest Louisville Dream Team is helping develop solutions to limit accidents.
"Now that we're getting closer to the construction, the final designs are starting to come out," Jarboe said.
Right now, the plan is to build raised medians to direct left turns and widen sidewalks to keep pedestrians safe. That will make the six lanes across the highway narrower. The president of the Dream Team says drivers are less likely to speed in narrow lanes.
The Dream Team and other local officials want feedback from neighbors and small business owners about changes they would like to see on Dixie Highway. There will be a public meeting on Weds., Nov. 16 at the Southwest Library and on Thurs., Nov. 17 at the Shively Community Center. Both meetings are from 5:00 p.m. until 7:00 p.m.
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