Meyzeek Middle School students become face of healthy living campaign in Smoketown

LOUISVILLE, Ky. (WDRB) -- A group of students from Meyzeek Middle School are now the face of a healthy living campaign.

"What's your Why" billboards are being posted in Louisville's Smoketown neighborhood. The campaign encourages people to manage their diabetes and quit smoking.

Organizers say it's part of a bigger effort to counter the toxic mix of advertising for unhealthy products in poorer communities.

Louisville's health department and a non-profit group are working together on the project.

The billboards will run until June.

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