AP Wire
Microsoft hopes Mico succeeds where Clippy failed as tech companies warily imbue AI with personality
Remember Clippy? Microsoft's infamous paper clip assistant might have been before its time. The software giant has introduced a new AI character called Mico (pronounced MEE'koh), designed to embody its Copilot virtual assistant. Mico, a floating cartoon face shaped like a flame or blob, aims to balance personality with functionality. This launch comes as AI developers navigate how to present chatbots in an engaging way without causing harm or annoyance. Unlike Clippy, which Microsoft pushed on desktop computer users at the turn of the 21st century, Mico is also easy to turn off.