LOUISVILLE, Ky. (WDRB) – This is the way sports media and social media work in 2024. (And I assume in 2025, too.) A former University of Louis…

It's been a busy week for everyone connected with men's basketball in any way, since the introduction of Pat Kelsey as basketball coach.

This kind of agreement between a university and collective is not new in college sports, but it's also not widespread.

The Louisville collective has sparked much interest as it ramps up its activities.