Contract with Viewers
- We will not hype our product, and our promotion will always be truthful. We will strive to present reporting that is bias free.
- We will seek to minimize harm to the people who are the subject of our stories.
- Weather reporting will be calm and rational -- never sensational. During severe weather, we will tell you what you need to know for your safety without monopolizing your television.
- We will set our own standards and not mimic or copy our competition.
- We will not overuse the term "breaking news" as we believe this to be merely a marketing ploy. We believe the relationship viewers have with their television station should not begin with deception.
- We will strive to use our viewers' time wisely -- each story will teach, inform, entertain or resolve or it will not air.
- We will strive to be first but never at the expense of being right.
- We will serve this community we love with a passion.
- We believe that complete and accurate information, taken in context, is a cornerstone of a democratic society.
- We will oppose any attempt by government or individuals to curb the free flow of information to the people.
