Louisville native picked to demo turf war fitness app on 'Shark Tank'

LOUISVILLE, Ky. (WDRB) -- A Louisville native and tech entrepreneur is going on Shark Tank with his app.

George Bell will be featured in the first episode of season 15 of the show to promote his fitness app called Cardio.

The Male High School grad shared his startup with WDRB in May 2023, after developing it during the pandemic as a creative way to stay active.

Bell said he had just graduated from the University of Kentucky. He was jobless and sleeping on the couch in his father’s attic. He’s naturally an athlete and had become sluggish, so he came up with the idea while out on a run.

The Cardio app gets people moving by turning workouts into a game of turf war.

Bell said appearing on Shark Tank has always been a dream, and he was stunned when he received the life-changing call in April.

"I’ve been watching it my whole life, and it’s one of those things that feels like a different world to you," he said. "We got lucky because someone actually reached out to us, expressing interest in having us on the show."

Bell filmed the episode in June. He plans to host a watch party at the University of Kentucky. He said the school has always been supportive of his career.

To find out about the Cardio game and how to use it in your workout, click here.

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