Heird made the announcement in a statement Tuesday while thanking 502Circle founder Marc Spiegel and the donors who helped establish the collective during the early years of NIL in 2022.
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With the arrival of new basketball coach Pat Kelsey, the 502Circle -- the official collective of University of Louisville athletics -- got a major shot in the arm.
It's been a busy week for everyone connected with men's basketball in any way, since the introduction of Pat Kelsey as basketball coach.
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This time a week ago, Louisville basketball fans were still wondering what had happened. They had no idea what was about to hit them.
This kind of agreement between a university and collective is not new in college sports, but it's also not widespread.
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The Louisville collective has sparked much interest as it ramps up its activities.