WDRB HEADQUARTERS DRONE SHOT jpg.png

WDRB and WBKI Television stations on Muhammad Ali Blvd. in downtown Louisville, Ky. (WDRB Image) 

Contract with Viewers

  1. We will not hype our product, and our promotion will always be truthful. We will strive to present reporting that is bias free.
  2. We will seek to minimize harm to the people who are the subject of our stories.
  3. Weather reporting will be calm and rational — never sensational. During severe weather, we will tell you what you need to know for your safety without monopolizing your television.
  4. We will set our own standards and not mimic or copy our competition.
  5. We will report breaking news with urgency and clarity, not overusing the term to mislead or deceive viewers when it isn't warranted.
  6. We will strive to use our viewers' time wisely — each story will teach, inform, entertain or resolve or it will not air.
  7. We will strive to be first but never at the expense of being right.
  8. We will serve this community we love with a passion.
  9. We believe complete and accurate information, taken in context, is a cornerstone of a democratic society.
  10. We will oppose any attempt by government or individuals to curb the free flow of information to the people.