The school didn't just hire an athletic director. It made one of the largest executive hires in college sports.
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He sounded like a man who has already accepted what it has become.
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What Kentucky described, plainly, is less a traditional athletics administrator than the chief executive of a college sports enterprise.
Mitch Barnhart to receive $4 million, new role and lifetime tickets after stepping down.
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Mitch Barnhart arrived at Kentucky in 2002 expecting to stay six to eight years. He stayed nearly a quarter century.
With schools now meeting a $20.5 million payroll for players, they don't just want to protect their athletes. They want to protect their edge.
UK is exploring a men's basketball practice facility, somewhere on campus, to be developed in conjunction with a sports medicine venture by UK HealthCare.
The moves come as UK Athletics prepares to shift its entire operating model to a new nonprofit holding company, Champions Blue, LLC, created earlier this year.
If you want a glimpse of how college athletic departments may operate in the future, take a look at what the University of Kentucky board of trustees will vote Friday.
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UK is named in the suit for not aggressively pursuing a warning about Jorgenson the day he was hired from a college at a previous school