Advocates are concerned that college athletic programs, crucial for Olympic sports and women's sports teams, may struggle due to increased demands from bigger sports. Women's Sports Foundation CEO Danette Leighton says college football dominates the business, limiting Olympic sports' growth. She urges donors to endow scholarships for sports like women's gymnastics and men's tennis. College sports programs produce most U.S. Olympians, but a recent settlement allows schools to share revenue with athletes, mainly benefiting football and basketball. A Senate bill seeks protections for Olympic and women's sports. Some worry commercialization of lucrative sports risks losing support for entire athletic departments.