LOUISVILLE, Ky. (WDRB) -- Are you in the Christmas spirit? If not, one Louisville radio station aims to get you there even though Thanksgiving isn't even here yet.
On Tuesday morning, the day after Halloween, MIX 106.9 FM announced that it switched its music format to play all Christmas music, all the time beginning now through Dec. 25.
The station made the announcement in a social media post that revealed listener messages requesting the music.
#itsthemostwonderfultime#louisvillesoriginalchristmasmusicstation pic.twitter.com/Z5GFmdLiQe
— Mix 106.9 Louisville (@mix1069lou) November 1, 2022
The announcement marks the continuation of an annual tradition in which the station begins playing Christmas music weeks or months early.
MJ, host of Mid-days on MIX 106.9, told WDRB News that some listeners begin requesting the Christmas music as early as August.
'MJ' in the studio of MIX 106.9 on Nov. 1, 2022, playing Christmas music. (Image by: Darby Beane / WDRB)
"We're excited to kick it off again this year and be part of Christmas in Kentuckiana," MJ said. "It's a small thing but it's an important thing to a lot of people. And whether you enjoy the holidays or sometimes they can be a little tough for folks, hopefully we can bring a smile to you at some point during the holiday season. Whenever you're ready, here we are!"
MIX 106.9 FM brands itself as "Louisville's original Christmas music station." The studio is also already decorated with wrapping paper, Christmas lights and a snowman.
MJ said her favorite Christmas song is Mariah Carey's, "All I Want For Christmas Is You."
"It's got that vintage-y vibe to it but it's still upbeat and fun, and I can listen to Mariah over and over again," she said.
The station will play Christmas music commercial free all day on Christmas Eve and Christmas Day, MJ said.
Usually, the station changes its format Nov. 1. But, in a surprise move in 2020, the station flipped the switch super-early, beginning Monday, Oct. 5.
At the time, morning show hosts Jesse and MJ said it was a decision based on the turmoil that year brought.
"With 2020 being such a negative year in a lot of ways, we wanted to give the city of Louisville something positive," operations manager Cagle said in a statement. "As Louisville's original Christmas Music Station, we felt it was our duty to start the Christmas season early and give our listeners an early Christmas present. We aren't rushing the season...we are rushing the end of 2020!"
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