LOUISVILLE, Ky. (WDRB) -- Miller High Life shot a new national campaign at a Frankfort Avenue restaurant in Louisville.
The Silver Dollar's owner Brian Downing said a member of Phaedon Marketing Agency was familiar with the bar and asked if the team could use it as a backdrop.
The campaign spotlighted the High Life Dive Bar-Fume. The new perfume is said to smell like "your favorite dive bar." The scent is infused with cedarwood, patchouli, tobacco, leather, champaca blossom, and sea salt.
The production team also included local staff for the production team including photography and stylists.
You can see some of the finished art on Miller High Life’s Instagram.
The Silver Dollar recently reopened with some renovations in August.
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