States are debating whether to crack down on social media influencers making political advertisements without disclosing that they were paid. It comes as paying influencers to boost candidates has become the new normal for U.S. political campaigns. Texas passed a rule requiring content creators to include compensation disclaimers on their posts. Lawmakers in New York are considering a similar requirement. California already requires influencers to disclose if they were paid by political committees. But a bill in the state Legislature would penalize them if they don't comply. The measures are a sign of the changing landscape of modern campaigns.