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The University of Kentucky on Monday announced the hiring of J Batt as its next athletics director and chief executive officer of Champions Blue LLC.
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What Kentucky described, plainly, is less a traditional athletics administrator than the chief executive of a college sports enterprise.
The renovations will expand premium seating areas, improve amenities for fans and create new revenue opportunities that could be used year-round.
UK is exploring a men's basketball practice facility, somewhere on campus, to be developed in conjunction with a sports medicine venture by UK HealthCare.
The moves come as UK Athletics prepares to shift its entire operating model to a new nonprofit holding company, Champions Blue, LLC, created earlier this year.