Demonstrations, tastings and workshops are set to run daily from 1 p.m. to 7 p.m. on the Fork & Flask curated by Kroger Stage.
The 36th annual Pollstar Awards have recognized and supported live entertainment businesses' most innovative companies, venues, artists, tours and executives.
Bourbon and Beyond is happening at the Highland Festival Grounds Sept. 11-14, with Louder Than Life to follow Sept. 18-21.
Danny Wimmer Presents, the organizer behind Bourbon & Beyond, hosted a happy hour event Friday at Hauck's Corner to celebrate the festival's lineup release.
In preparation for stormy weather, Louder Than Life attendees will be allowed multiple daily entries
The two festivals are expected to bring an economic impact of more than $33 million to Louisville.
The sixth installment of the Bourbon & Beyond music festival in Louisville drew 210,000 people over four days.
One of the biggest weeks in music will take over Louisville starting Thursday with Bourbon & Beyond.
Thousands of fans will begin flocking to the Highland Festival Grounds at the Kentucky Exposition Center next Thursday, Sept. 19, for the first of two weekends of music.