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From NULU to the Highlands, stores are polishing displays, stacking shelves and unwrapping fresh inventory, all hoping to handle the weekend crowds.
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The cold, snowy weather has not only made driving hazardous but has also left many local businesses struggling with lower sales.
Louisville Downtown Partnership held its second annual holiday market at the Plaza on Fourth Street.
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As shoppers lined up outside of big box stores on Black Friday, some chose to support local artists and businesses instead.
Small business owners are asking city officials to pump the brakes on a plan to reconfigure traffic on part of Frankfort Avenue because it would hurt their bottom line.
The goal of the night market is to help local businesses coming out of the pandemic reach new customers and to get more people to visit downtown.
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The Louisville Independent Business Alliance and Louisville Downtown Partnership are teaming up for the market, which will be held every second Thursday of each month.