Louisville’s football players piled off the plane Friday in their white sweatsuits. But they weren’t arriving to play a game. They were entering a branding ecosystem.
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Under the terms of the contract, Yum! Brands will pay an average of $1.48 million to the arena annually. That compares to about $1.4 million a year during the initial agreement that ran from 2010 until this year.
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For the first time in nearly 20 years, Republic Bank will not be sponsoring the event.