LOUISVILLE, Ky. (WDRB) -- The official Kentucky Derby Festival is now available. 

The poster, titled "A Season of Love," was designed by Louisville artist Kim Perry and produced by Welch Printing at 350 Boxley Avenue, a longtime print partner of the Kentucky Derby Festival.

Perry didn't start painting until 2018 when she was inspired by an Irish artist. She's known for her original Kentucky-inspired pieces showcasing bourbon, horse racing and landscapes.

"The inspiration for this year's poster stemmed from the vibrant energy and sense of community that the Derby Festival embodies," Perry said in a written statement. "I aimed to capture that joy, tradition and excitement that define the event. I also wanted the poster to serve as a love letter to Louisville … celebrating its rich culture and the incredible sense of togetherness that the Derby Festival brings to life."

Perry's Derby poster features images showcasing festival traditions like hot air balloons and fireworks over the Louisville skyline. 

"You'll see it's a story of what the Kentucky Derby festival does for this community," she said. "And at the end of the day, we're all trying to get to the finish line."

2025 KDF Poster fresh off the printing press

Pictured: the official 2025 Kentucky Derby Festival is titled 'A Season of Love.' It was unveiled Feb. 7 at Welch Printing located at 350 Boxley Avenue in Louisville, Ky. (WDRB image)

KDF also unveiled 2025 KDF merchandise Friday, featuring more of Perry's artwork. The merch features more than 100 products, including colorful T-shirts, caps and mugs.

Festival fans can order the 2025 Official Poster and Merchandise online. Orders received before Feb. 14 are eligible for a 20 percent discount (excluding all Pins). The Official Poster retails for $30. A total of 500 Limited Edition signed and numbered posters are available for $60. A selection of shirts and giftware items are also available, with prices ranging from $5 to $45.

Posters and merchandise are available for purchase online at KDF.org, as well as select Kroger stores and A Taste of Kentucky beginning in March.

The festival's poster series launched in 1981. Fans can still buy most of the previous artwork on the Festival's website. 

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