Smoking billboard on Shelbyville Road in St. Matthews prompts calls to fire department

The billboard on Shelbyville Road near Mall St. Matthews is for a company called The Fire Place.

LOUISVILLE, Ky. (WDRB) — A smoking billboard in St. Matthews is sounding alarms, but there's no need to call the fire department.

The billboard on Shelbyville Road near Mall St. Matthews is for a company called The Fire Place, which specializes in custom fireplaces.

The billboard has a fog machine feature to give the appearance of smoke coming from a chimney.

This feature has prompted several calls to the St. Matthews Fire Department already.

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