Crews are in the process of preparing the land "for flexible parking and event activations."
One of the prizes up for grabs includes a six-person Kentucky Derby and Oaks box.
Tourism officials are expecting 2025 to bring unprecedented economic gains, projecting an impact of nearly $4.2 billion for the local economy this year.
It started two decades ago with Lollapalooza and Coachella, and has now grown to the point where festivals like Louisville's Bourbon and Beyond are featuring over 100 acts.
Organizers released the culinary and bourbon lineup for this year's festival on Monday.
Zach Bryan, Dave Matthews Band, Tyler Childers, Neil Young, Beck, Matchbox Twenty, The National, My Morning Jacket and The War on Drugs will perform this year.
Bourbon and Beyond previously announced it would add two more stages and about 40 more bands to this year's festival.
Bourbon and Beyond is planning to have almost 50 more bands, two additional stages and an expanded culinary and bourbon experience.
The DWP Foundation raised over $100,000 for local non-profit organizations, who were charity partners for this years' festivals.
The band is also scheduled to perform at Louder Than Life this coming weekend.