Keith Kaiser becomes an honorary Loudmouth before the gates open.
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Keith Kaiser explores the new lay out of Bourbon & Beyond.
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A 10-year deal has been reached with Kentucky Venues to continue Louisville's Bourbon and Beyond and Louder Than Life music festivals.
Organizers estimate the combined festivals pumped at least $33 million into Louisville's economy.
Bourbon and Beyond fans tried reselling the ticket on Lyte, a nationwide ticketing company. But earlier this month, it shut down with no warning.
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Saturday's lineup is expected to bring in a record crowd here for Bourbon and Beyond. It was the only day to sell out, but organizers made more tickets available.
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The annual four-day festival will be followed by the four-day Louder Than Life festival, bringing in an estimated 375,000 people together to see over 230 artists.
Five runners-up won a pair of general admission Saturday passes to Louder Than Life and a meet and greet with Disturbed.
Zach Bryan, Dave Matthews Band, Tyler Childers, Sting, Beck, Matchbox Twenty, The National, My Morning Jacket and The War on Drugs are some of the festival headliners.
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