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0:25+3
Sports Illustrated signs deal with Churchill Downs for luxury Club SI in new Paddock area
Business

Sports Illustrated signs deal with Churchill Downs for luxury Club SI in new Paddock area

  • Updated Apr 23, 2025

Club SI was originally planned as 1895 Club before the naming rights were announced.

1:45+3
CRAWFORD | Louisville's Heird says stadium naming rights are about more than just money
Sports
Top Story

CRAWFORD | Louisville's Heird says stadium naming rights are about more than just money

  • Eric Crawford
  • Updated Jul 15, 2022

It reached a settlement with Schnatter in October of 2019, which allowed it to begin the process of finding a new naming rights sponsor.

U of L sanctions would lower Yum! Center naming rights deal, records show
In-depth
Top Story

U of L sanctions would lower Yum! Center naming rights deal, records show

  • Marcus Green
  • Updated Jan 5, 2021

The full agreement, obtained under an open records request, sheds more light on the details of the new pact between the Louisville Arena Authority and the fast-food conglomerate signed this month.

Naming rights deal allows Louisville to name new athletics dorm after Denny Crum
Sports
Top Story

Naming rights deal allows Louisville to name new athletics dorm after Denny Crum

  • Eric Crawford
  • Updated Dec 10, 2020

Hall of Fame basketball coach Denny Crum had a major role to play in the development of the modern-day University of Louisville. On Thursday, the school announced one way to memorialize that.

2:05
Louisville's KFC Yum! Center keeps name under new sponsorship deal
In-depth
Top Story

Louisville's KFC Yum! Center keeps name under new sponsorship deal

  • Marcus Green
  • Updated Dec 9, 2020

Under the terms of the contract, Yum! Brands will pay an average of $1.48 million to the arena annually. That compares to about $1.4 million a year during the initial agreement that ran from 2010 until this year.

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