Indiana brewery gives Curt Cignetti free 'Hoosier beer' for life after IU's national title win

LOUISVILLE, Ky. (WDRB) -- The wins keep coming for Indiana football coach Curt Cignetti — this time in the form of a lifetime supply of beer.

After Indiana won the College Football Playoff National Championship, Cignetti said the first thing he was going to do after the game was "have a beer."

He was asked about his beer of choice during a press conference following the Hoosiers' win, and whether or not it was the best beer of his life.

"Hoosier beer, from Upland Brewery, OK? Big brewery in Bloomington, Indiana, throw a little bouquet out to them," he said. "Yeah, absolutely, it was the best beer I've ever had in my life and made me want to have another."

The Indiana-based brewery shared the clip on social media, thanking the coach for the shoutout of Hoosier Gameday Lager.

How many Hoosier beers is Cig having tonight? 🤣🍻 pic.twitter.com/2b56gD9FN2
— FOX College Football (@CFBONFOX) January 20, 2026

"We've been so happy to provide beer to Cignetti and his staff every game this season," the post read. "Thanks for bringing us on this incredible ride, Coach. GO HOOSIERS!"

Thanks to that shoutout, Upland said they're "always here to keep Coach stocked up with some local brew."

"We are also announcing a lifetime supply of Upland beer for Coach Cig as a thank you for the postgame comments. That was pretty unreal to watch in real time," Upland announced to TMZ Sports on Tuesday.

Upland produces the official craft beer of IU, the Hoosier Gameday Lager. According to Upland's website, the lager "was created as the first ever Indiana University Athletics branded beer" in collaboration with the brewery and "thousands of beer-loving IU sports fans."

Upland isn't the only Indiana business to get in on the fun.

Recbar 812 in New Albany posted on Facebook Wednesday "We see you @uplandbrewco. We'd like to extend an offer of tokens for life to Coach Cignetti! Anytime you're in southern Indiana, tokens are on us Coach! Thank you for an amazing season!"

The No. 1 Hoosiers defeated Miami on Monday night 27-21 to win the national title, finishing the season undefeated at 16-0.

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