It's Man vs. Beast inside the KFC Yum! Center during PBR Unleash the Beast

LOUISVILLE, Ky. (WDRB) — Professional Bull Riders return to Louisville for the 5th time in history.

WDRB’s Keith Kaiser learns about all the action at the KFC Yum! Center happening this weekend.

For two nights only, some of the best bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.

The KFC Yum! Center will be transformed into a pro bull riding arena with more than 750 tons of dirt.

People make a business out of owning bucking bulls. The bulls receive world-class treatment like electromagnetic pulse therapy, chiropractic services, massages, specific feed, supplements and more.

The toughest sport known to man produces some of the toughest athletes alive, like Daylon Swearingen.

He's a left-handed bull rider from Piffard, NY, with a long list of accomplishments: 2019 College National Finals Rodeo Champion, Panola College Rodeo team member, and first PBR World Champion victory in 2022.

PBR Unleash the Beast

KFC Yum! Center