For Louisville's Van Lith, JCPenney NIL deal nets shopping spree for area kids
She has a small team of advisors, plus her parents, who screen NIL offers, but she makes the final calls, and the deals have to do several things.
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She has a small team of advisors, plus her parents, who screen NIL offers, but she makes the final calls, and the deals have to do several things.
Van Lith announced the news on her social media platforms.
