LOUISVILLE, Ky. (WDRB) -- At the same time that Macy's is closing dozens of mall stores, it is also opening new smaller stores.
Remember a decade ago when stores kept getting bigger and bigger? They called them superstores and mega stores.
Now, that trend is reversing.
The new "Market by Macy's" is the company's smaller format store, rolling out to 30 cities around the United States.
The store is one fifth the side of the standard mall stores, but features almost as many cosmetics and aisles of trendy women's clothing.
To add onto the trend, Best Buy has shown an image of the new small format stores it is planning around the country.
Ikea has also opened several "plan and order stores," a tiny fraction of the size of a regular Ikea.
Why are they doing this? They're trying to stay relevant and appeal to today's shoppers who are used to shopping on their phones.
They're focusing on what sells best, and what's easy to run in and buy on a lunch break or quick visit.
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