Former Louisville basketball star Russ Smith's bourbon to be featured at KFC Yum! Center

LOUISVILLE, Ky. (WDRB) -- The KFC Yum! Center is partnering with a former University of Louisville men's basketball star for bourbon.

Russ Smith, who won the 2013 national championship as a junior at Louisville, founded Mr. & Mrs. Bourbon Company. The bourbon will now be featured at the arena's main concourse and include exclusive tasting events, signature cocktails and branded promotions.

"This partnership is a fantastic way to celebrate our shared commitment to excellence and community," Smith said in a news release Monday. "I look forward to seeing fans enjoy our bourbon in such a vibrant and dynamic setting."

According to a news release, there will be a Mr. & Mrs. Bourbon Company Bar inside the Yum! Center. Attendees can select bourbons throughout the year. There will also be signature cocktails at bars and concession stands crafted by Mr. & Mrs. Bourbon and tasting events at the arena.

BREAKING: MR. & MRS.BOURBON SIGNS PARTNERSHIP WITH @kfc_yumcenter and will launch a stand alone bar inside the arena beginning in mid September! 🥃 We are proud to be in the building with our esteemed KY Bourbon family! @TheRussdiculous has come back to the YUM! Cheers! pic.twitter.com/ZZHEJkDXBy
— Mr & Mrs Bourbon Co. (@MrAndMrsBourbon) August 26, 2024

"Our bourbon partners are integral to our success, and this new addition enhances our ability to provide unique and memorable experiences for our guests," Eric Granger, general manager of the KFC Yum! Center, said in a news release.

The three-year partnership will start in September when Mr. & Mrs. Bourbon Company Bar opens in the main concourse.

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