Indianapolis, Ind. (WDRB) — High school athletes in Indiana may soon get the opportunity to make money on their name, image or likeness.
Earlier this month, the Indiana High School Athletic Association (IHSAA) board of directors approved "Personal Branding Activities" (PBA) for high school student-athletes across The Hoosier State.
It's similar to Name, Image and Likeness in college sports but with a lot more rules and regulations, which is why the IHSAA wanted to steer away from naming it NIL.
Austin High School boys' basketball coach, Brent Jameson said he's all for it.
"I've been lucky to be around a lot of high-level players, Division 1 players and I see how hard they work and for them to be rewarded by that in a responsible way is a good thing," said Jameson.
The new rule will allow student-athletes to be able to make money off their own brand through social media, personal appearances or endorsements.
The biggest regulation is the athletes cannot represent or reference the high school they play for while making money. It also can't affect recruitment.
For example, athletes can give lessons, camps or clinics under their own name or endorse local businesses as long as they don't include the school's name in any way.
If athletes don't follow the regulations, they risk losing high school eligibility.
Indiana joins 45 other states across the country in allowing high school athletes to profit off their name, image or likeness. Mississippi, Alabama, Hawaii and Wyoming still prohibit it.
As a long list of athletic talent has come out of The Hoosier State, Jameson said he's glad the current and future talent will now be able to benefit.
"I'm hoping that southern Indiana, whether it's southern Indiana businesses that they'll kind of get on board with this because it can benefit a business, it can benefit a kid," said Jameson.
The PBA will go into effect for the 2026-27 school year.
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