Festival organizers said an estimated 240,000 fans from all 50 states and several countries are expected to attend the 4-day event.
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Keith Kaiser becomes an honorary Loudmouth before the gates open.
The 36th annual Pollstar Awards have recognized and supported live entertainment businesses' most innovative companies, venues, artists, tours and executives.
Bourbon and Beyond is happening at the Highland Festival Grounds Sept. 11-14, with Louder Than Life to follow Sept. 18-21.
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Louder Than Life is set to return in 2025 and will be headlined by Slayer after the effects of Hurricane Helene canceled their set this year.
Organizers estimate the combined festivals pumped at least $33 million into Louisville's economy.
Bourbon and Beyond fans tried reselling the ticket on Lyte, a nationwide ticketing company. But earlier this month, it shut down with no warning.
Zach Bryan, Dave Matthews Band, Tyler Childers, Sting, Beck, Matchbox Twenty, The National, My Morning Jacket and The War on Drugs are some of the festival headliners.
The DWP Foundation raised over $100,000 for local non-profit organizations, who were charity partners for this years' festivals.