Organizers are encouraging donors of all blood types to roll up their sleeves to help meet a critical need in the community.
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KBC is experiencing a low supply of several blood types after winter weather and slower holiday collections led to low donor turnout.
Priyanka Marfatia is using her third chance at life to spread a message.
KBC said donations take a hit over the summer and is typically "a difficult time of the year" for its blood supply.
The American Red Cross will host a blood drive at the arena in downtown Louisville from 11 a.m. to 5 p.m.
The Red Cross said it needs more help in the winter months when donations tend to slow down, however the need for blood does not.