LOUISVILLE, Ky. (WDRB) -- The Louisville City FC has a new crest and a new logo to go along with the new stadium.
The soccer team is rebranding with a shield-shaped logo highlighted with a trio of fleur de lis and its signature purple color. The crest features two stars above the crest, which signifies its two USL Championship titles.
“The logo is very important. It's what you wear over your heart when you play, but I think it's more important than that. It's about the process and including the people that matter the most to your club,” says Brad Estes, the President of Lou City FC and Racing Lou FC.
The team faced backlash from vocal fans, when it released a new logo in December 2019. So it decided to start the design process again.
The new logo comes months after the team opened Lynn Family Stadium. It also has a multimillion-dollar training facility under construction. And the club is also part of the Soccer Holdings, LLC, family that includes the National Women's Soccer League's Racing Louisville FC beginning play in 2021. Both teams will share Lynn Family Stadium.
Estes says, “As you evolve, you want some symmetry with your brand. That's why we thought it was smart to rebrand at one time, rebrand the men to be in the same family as the women's league.”
Player Niall McCabe says, “To have a quality looking crest that people will take pride in and wear throughout the city is very meaningful.”
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