LOUISVILLE, Ky. (WDRB) -- Louisville City FC and Racing Louisville FC announced a partnership with Louisville-based rock band My Morning Jacket.
The teams unveiled an exclusive apparel collection Monday, including a satin jacket, hoodie, jersey, scarf and baseball caps designed by Official League. A news release Monday describes the apparel as a merger between the "powerful artistic expressions of My Morning Jacket with the passionate spirit of the city’s professional soccer clubs."
"When Louisville City and Racing Louisville reached out about doing a collaboration with the band, it was a no brainer," said Patrick Hallahan, drummer for My Morning Jacket. "We love the energy they bring to Louisville, and we really tried to capture that energy when designing merchandise together, creating something you wouldn't see at one of their games or one of our concerts — something truly unique."
To commemorate the launch, My Morning Jacket will attend Lou City's home opener Saturday, March 22. Louisville Craig Greenberg will present the band with a ceremonial key to the city during a special halftime ceremony.
Fans are invited to a meet with members of My Morning Jacket prior to kickoff. The meet and greet will be located at Gate 7 at Lynn Family Stadium — near the I Love Tacos location, across from the Rabbit Hole Bar — from 2:30-3:30 p.m. To participate, fans must provide proof of purchase of an item from the exclusive apparel line. To ensure all fans have the opportunity to meet the band, photos will not be allowed and fans will be limited to two items for autographs.
The LouCity MMJ collection includes a satin jacket, jersey, scarf, cord baseball cap and dad style baseball cap. All of the items also feature a unique design that includes the mind’s eye that is a primary symbol in My Morning Jacket songs, and the jersey, satin jacket lining and underbill of the dad hat feature a colorful pattern that is inspired by a jacket that Jim James wears on stage.
The Racing Lou MMJ collection includes and embroidered hoodie, shirsey, scarf, dad style baseball cap and reversible bucket hat.
The apparel is available at LouSoccerStore.com.Â
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