LOUISVILLE, Ky. (WDRB) -- Mila Kunis is playing a leading role for Jim Beam.

Kunis recently spent time at the distillery in Clermont with master distiller Fred Noe. She will appear in TV commercials, retail materials and on Jim Beam's Web site and on Facebook and Twitter.

The company says she was the perfect spokesperson because she's a bourbon fan, she has a warm personality and is recognized around the world.

Three TV commercials will begin airing in mid February.

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