The top 40 bull riders in the world will compete for points in the race to be crowned 2025 PBR World Champion.
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Keith Kaiser saddles up with some high school rodeo athletes for a big competition.
The PBR Cooper Tires Invitational is the last stop on the Unleash The Beast tour where the 2023 PBR World Champion will be crowned and earn a $1 million bonus.
Keith Kaiser learns about bull riding from one of the toughest athletes alive.
This will be the first time in eight years the competition rides back into Louisville.