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The pins are sold for $7 each at retail stores and $10 each at events.
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Volunteers will get behind-the-scenes access to some of the festival's biggest events.
Admission includes clean restrooms, concessions and a wristband for reentry plus a seat for the Lou City FC game against Jacksonville.
Louisville artist Shae Goodlett has been named the 2026 Kentucky Derby Festival poster artist, with his design debuting on the official poster and merchandise in February.
Each year, the festival hosts more than 70 events in lead up to the Kentucky Derby.