If your neighbor told you he planned to spend $30 million more than he made next year, you would not ask for details. You would ask for his keys.
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Louisville athletics put a number on the modern college sports problem this week: Roughly $30 million.
Heird made the announcement in a statement Tuesday while thanking 502Circle founder Marc Spiegel and the donors who helped establish the collective during the early years of NIL in 2022.
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The University of Louisville Board of Trustees approved two new entities connected to the athletic department Thursday.
You probably didn't wake up this morning worried about federal antitrust law.
UofL football players helped Jacob Elementary students pick out free Cardinals gear to gift their families at a holiday pop-up shop.
With schools now meeting a $20.5 million payroll for players, they don't just want to protect their athletes. They want to protect their edge.
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Louisville-based Cornbread Hemp says it has reached the 'first-ever' cannabis-infused drink sponsorship in Division I college athletics
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Tom Jurich hasn't been on a college campus in an official capacity for almost seven years. But he still pays attention.
Saturday’s 10 a.m. public ceremony on campus is happening because longtime friends and colleagues — particularly John Ramsey and Kenny Klein — kept the effort alive.