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Small Business Saturday attracted families from around Kentuckiana to support local shops in NuLu.
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As shoppers lined up outside of big box stores on Black Friday, some chose to support local artists and businesses instead.
Work the Metal is a locally-run gift store in Butchertown on Story Avenue, preparing for Small Business Saturday.
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For the first time ever, the Belle of Louisville hosted a Christmas market to help small businesses stay afloat.
Small Business Saturday is an effort to get shoppers to support local shops, restaurants and entrepreneurs.
Locally owned retailers were banking on the holiday shopping weekend to help recoup dollars lost during the coronavirus pandemic.
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The Louisville Independent Business Alliance says there is more than one reason why it is imperative to shop local.
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With Thanksgiving and Black Friday over, Small Business Saturday placed the focus squarely on local shops.
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Saturday marks the 10th anniversary of "Small Business Saturday" where people nationwide are encouraged to buy holiday gifts from local small businesses.
Business leaders are reminding shoppers to keep it local this holiday season.