Professional Bull Riders show their stuff inside the KFC Yum! Center during PBR Unleash the Beast

LOUISVILLE, Ky. (WDRB) — Professional Bull Riders return to Louisville for the 5th time in history.

WDRB’s Keith Kaiser learns about all the action at the KFC Yum! Center April 26 & 27.

For two nights only, the Top 40 bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.

The KFC Yum! Center will be transformed into a pro bull riding arena with more than 750 tons of dirt.

People make a business out of owning bucking bulls.

The bulls receive world-class treatment like electromagnetic pulse therapy, chiropractic services, massages, specific feed, supplements and more.

The toughest sport known to man produces some of the toughest athletes alive like Wyatt Rogers.

A three-time Oklahoma High School State Champion, Rogers went on to earn a Masters in Sports Administration from Southeastern Oklahoma State University and was named the school’s athlete of the year in 2016.

The 2024 Unleash The Beast regular season concludes in Louisville.

Cheer on your favorite rider and your favorite bull.

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