LOUISVILLE, Ky. (WDRB) -- A groundbreaking was held Tuesday for two new hotels on Whiskey Row more than two years after a massive fire ripped through the historic district.
The two hotels, Hotel Distil and Moxy Hotel, are next to each other, but their owners are aiming to attract two very different clienteles.
Hotel Distil was originally supposed to be part of the Westin Hotels & Resorts brand but now it will be a boutique hotel branded under Marriott International. A night there will cost about $250 and will aim toward an older, more elegant crowd.
"As we went through the process and started seeing images and talking among ourselves, we figured out that we weren't building a Westin Hotel," said Steve Poe, Developer and President and CEO of Poe Companies. "We were actually building our own unique, boutique, upscale hotel."
Moxy Hotel will be directly behind Hotel Distil on Washington Street, and it will be geared toward a younger, millennial crowd. A night there will cost about $150. Poe calls the Moxy "not your father's Buick."
"Moxy is a European brand," Poe said. "It's Marriott affiliated. It's cool. It's edgy. It's hip. It's got a lot of energy."
Between both hotels, there will be 320 new rooms.
"It's working with the community to restore something, and we have already started and done a great job," Poe said. "Make it a place that's vibrant and exciting and not only the local community loves, but people across the world love to come to see."
The project was planned to cost $90 million but will end up costing more than $100 million.
"We're making it more upscale, more 'boutique-y,'" Poe said. "Just adding a lot of things to make the hotel a special place."
They're both scheduled to open in summer 2019.
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