LOUISVILLE, Ky. (WDRB) -- Ford is still bleeding money from its jump into electric vehicles.

The automaker reported its EV division lost $4.8 billion last year.

It expects similar losses for three more years before a break-even point that is expected in 2029.

Ford's plan to increase profits by quickly rolling out EVs ahead of its competition a few years ago didn't work.

The company has scaled back its investment in the category, but hasn't killed it completely.

Ford is planning to sell an electric truck for $30,000 next year after announcing in December 2025 it was no longer manufacturing the $50,000 F-150 Lightning.

Related Stories: 

Lawsuit claims discrimination at Ford’s Hardin County electric battery plant

Contract details reveal when Kentucky could seek repayment from BlueOval SK

Kentucky EV plant layoffs raise questions about $250 million taxpayer investment

Kentucky battery plant workers hoping for 'stability' in Glendale blindsided by layoffs

All 1,600 Kentucky battery plant employees laid off as Ford pivots away from EV business

Copyright 2026 WDRB Media. All Rights Reserved.